Last week, I had the pleasure of sitting down with Vennesa Van Ameyde, Executive Vice President of Operations and the sole female on a 12 person leadership team at Kasasa. Throughout her 8 years with Kasasa® (formerly BancVue®) Vennesa’s tenacity has been vital to the company’s continued growth. She oversees nearly one-third of the company’s 350-person staff.
Today's digital world is complex, to say the least. Historically, marketing was often thought as the 'pretty piece' of a business strategy; the fluff, the component that could be cut from the business plan.
Not anymore. Now, companies are turning the marketing world on its head, and focusing on specific data-driven strategies to drive customer engagement.