Last week, I had the pleasure of sitting down with Vennesa Van Ameyde, Executive Vice President of Operations and the sole female on a 12 person leadership team at Kasasa. Throughout her 8 years with Kasasa® (formerly BancVue®) Vennesa’s tenacity has been vital to the company’s continued growth. She oversees nearly one-third of the company’s 350-person staff.
Luna Change-Maker Series: Vennesa Van Ameyde, EVP of Operations, weighs in on Badassitude in Banking at Kasasa
Today's digital world is complex, to say the least. Historically, marketing was often thought as the 'pretty piece' of a business strategy; the fluff, the component that could be cut from the business plan. Not anymore. Now, companies are turning the marketing world on its head, and focusing on specific data-driven strategies to drive customer engagement.