Take a look at the unique data-driven strategies each of these 5 local female leaders are using to drive business forward at their respective companies.
1) Shannon Shankman; Digital Marketing Director, Tasty Placement
Shannon's Metrics Mantra: "Events are the cornerstone of the world, they highlight the important stuff. Getting involved in the community is so crucial to marketing success, and I think that we (as females) bring a lot to the table in terms of connecting."
2) Holly Gibson; Software Engineer, Praxent
Holly's Metrics Mantra: "What an adventure it is to always be learning. You have to be curious to stay alive in this business (and in anything else). A constant flow of research is necessary to stay one step ahead, and I love that."
3) Andrea Bridges Smith; Product Marketing Manager, PostUp
PostUp provides email marketing software and services to brands who want a direct relationship with their audience. Andrea is their Product Marketing Manager, and she has a motto of 'going in and killing it.' She continuously drives strategy through numbers and is laser-focused on lead generation because it is the key factor in driving campaign launch success. Andrea is a comedian at heart, with a desire to use both sides of the brain. She serves as the lead Product Marketing Manager overseeing a team of three other marketing mavens.
Andrea's Metrics Mantra: "Before starting a project or a campaign, you have to know what you want the results to look like. Start from the end and work backward to the beginning."
Follow her for #contentmarketing goodies on Twitter.
4) Alexis Kraus; Digital Content Specialist, Monkee-Boy Design
5) Susannah Kirksey; Kirksey Consulting
Susannah's Metrics Mantra: "Data is crucial to any go-to-market strategy, but the manner in which the data is used is just as vital. Marketing success is not a linear process, but is instead a series of jungle gyms, no two journeys (or strategies) being exactly the same."
A huge thank you to all these leading ladies who took time to share their knowledge and data-driven strategies with the Luna team. We look forward to helping drive the metrics-mantra forward!